Brand guidelines · v0.1 · Sep 2026
urbanfit.in brand
The identity system for urbanfit.in — logo, colour, type and stationery, and how to use them together.
About the name. Refers to a lifestyle of fitness in an urban setting.
Logo
The wordmark is the primary logo. Use the monogram where space is tight — app icons, avatars and favicons.
Clear space: keep at least the height of the “u” free on every side of the logo.
Colour
A deliberate palette: the primary carries the brand, the accent is for emphasis — use it sparingly.
#5C2749RGB 92, 39, 73#3E1A32RGB 62, 26, 50#C98A6BRGB 201, 138, 107#2A1220RGB 42, 18, 32#F7F2F0RGB 247, 242, 240Typography
Three faces, each with one job. All are free to use from Google Fonts.
Display · Cormorant Garamond
Headlines and the wordmark
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Text · Jost
Body copy and interface
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Mono · IBM Plex Mono
Labels, data and code
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 0123456789 ₹&?
Type scale
H1 · 56pxElevate Your Urban Fitness JourneyH2 · 36pxElevate Your Urban Fitness JourneyH3 · 24pxElevate Your Urban Fitness JourneyBody · 17pxElevate Your Urban Fitness JourneyCaption · 13pxElevate Your Urban Fitness JourneyLogo usage
A few rules keep the brand recognisable everywhere it appears.
Stationery
Business cards, letterhead and email signature.
hello@urbanfit.in
www.urbanfit.in
Founding Team
urbanfit.in
hello@urbanfit.in · www.urbanfit.in
www.urbanfit.in
Explorations
Alternative wordmark directions considered for urbanfit.in. Each downloads as SVG.
Social
Profile picture, cover image and the link preview that appears when the site is shared.